Reach Parents Ready to Buy
ParentCalc visitors aren't casual browsers—they're parents actively researching purchases, calculating costs, and making decisions for their families right now.
Get your brand in front of 200K+ monthly high-intent visitors at the exact moment they're ready to take action.
Start a PartnershipWhy High-Intent Traffic Matters
ParentCalc attracts parents at critical decision-making moments. When parents are calculating costs, tracking growth, or researching products, they're actively engaged and ready to take action.
Active Purchase Research
Parents using our cost calculators are actively budgeting for specific purchases—diapers, formula, baby gear, and more.
Financial Decision Makers
Our audience includes parents calculating daycare costs, college savings, and first-year expenses—serious financial planners.
Solution Seekers
Every calculator visitor has a specific question they need answered. They're not browsing—they're actively seeking solutions.
Bottom-of-Funnel Traffic
Unlike social media scrollers, our visitors arrive with intent. They're comparing options and ready to make decisions.
Your Ads Reach Parents Who Are:
Actively Researching
Using calculators to compare products, costs, and options before buying
Ready to Purchase
Budgeting for specific items—formula, diapers, gear, childcare
Seeking Recommendations
Looking for trusted product guidance at the moment of decision
Our Audience
ParentCalc visitors are high-intent parents actively researching solutions for their families. They're not casually browsing—they're using our calculators to make real decisions about purchases, childcare, finances, and more.
Key Demographics
Advertising Options
Flexible partnership opportunities to match your marketing goals and budget.
Display Advertising
Premium ad placements across our calculator and guide pages. Reach parents at key decision-making moments.
- Above-the-fold placements
- Calculator sidebar ads
- In-content native ads
- Mobile-optimized formats
Sponsored Content
Native content partnerships that provide genuine value to our parent audience while featuring your brand.
- Product reviews
- Comparison guides
- Expert roundups
- How-to content
Calculator Sponsorship
Exclusive sponsorship of individual calculators relevant to your products or services.
- Logo placement
- Product recommendations
- Call-to-action buttons
- Exclusive category access
Popular Calculator Categories
Target your ads to specific calculator categories most relevant to your products.
Let's Grow Together
Partner with ParentCalc to reach thousands of parents actively making purchase decisions every day.
- Premium ad placements on high-traffic calculators
- Sponsored content and product reviews
- Exclusive category sponsorships
- Custom partnership opportunities
Average Response Time: 1-2 business days
Questions? Email us at advertise@parentcalc.com
Get Started Today
Fill out our quick form and we'll be in touch within 1-2 business days to discuss how we can help you reach parents.
Opens in a new tab. Takes about 2 minutes to complete.
Prefer email?
advertise@parentcalc.comFrequently Asked Questions
What types of advertisers work best with ParentCalc?
We work with brands in baby products, family services, financial services, health and wellness, educational products, and other family-focused categories. If your products help parents, we can help you reach them.
Do you offer affiliate partnerships?
Yes! We participate in affiliate programs and are happy to discuss product reviews and recommendation partnerships. We only promote products we believe genuinely help parents.
What ad formats do you support?
We support display ads (various sizes), native content integrations, sponsored calculator placements, and custom partnership opportunities. All ads are mobile-responsive.
How do I get started?
Simply send us an email at advertise@parentcalc.com with information about your brand and advertising goals. We'll respond with options tailored to your needs.